Brief Answer Questions:
[10 × 1 = 10]Define e-commerce in the context of hotel management.
What is a direct booking system?
Name one advantage of third-party booking platforms.
What does SEO stand for?
What is PPC advertising?
Mention one benefit of social media marketing for hotels.
What is online fraud?
Define mobile optimization.
What is a chatbot?
Name one emerging technology used in hotel e-commerce.
Short Answer Questions: (Attempt any SIX Questions)
[6 × 5 = 30]Explain the challenges and benefits of an online reservation system in the hotel industry.
Differentiate between direct booking systems and third-party booking platforms.
Describe the components of an effective online booking system.
Explain the role of E-mail marketing campaign for effective promotion.
Explain the importance of data protection and privacy in hotel e-commerce.
Describe the features and benefits of a hotel mobile application.
Analyze emerging trends in hotel e-commerce.
Comprehensive Answer Questions: (Attempt any TWO Questions)
[2 × 10 = 20]Discuss the evolution of e-commerce in the hospitality industry and analyze its benefits and challenges for hotels.
Explain various digital marketing strategies for hotels and elaborate its advantages and limitations.
Discuss the importance of e-commerce security in hotels and explain measures to prevent online fraud and protect guest data.