Destination Development Management Board Question Paper 2022

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TRIBHUVAN UNIVERSITY
FACULTY OF MANAGEMENT
Office of the Dean
July 2022
Full Marks:60 Pass Marks:30 Time:3 Hrs.
TTM 344:
Destination Development Management

Candidates are required to give their answers in their own words as for as practicable.
The figures in the margin indicate full marks

Long Answer Questions
Section "A"

Brief Answer Questions:

[10 × 1 = 10]
1.

Mention the process of new product development.

2.

List the levels of a tourism planning.

3.

Define tourism potential.

4.

What are the components of destination image?

5.

Define destination image.

6.

List the key factor for success of destination branding.

7.

What do you mean by triad elicitation?

8.

List the roles of Destination Management Organization (DMO).

9.

Show the VICE Model used for sustainable tourism development framework.

10.

What are the six A's Framework for tourism destinations?

Section "B"

Short Answer Questions:

[6 × 5 = 30]
11.

Discuss the various strategies in sustainable tourism development.

12.

What are the steps involved in destination selection process and explain the values of tourism?

13.

"In pursuit of winning brand identities, tourism destinations are faced with a range of challenges." Explain the statement.

14.

Why it is essential to have demand and supply match in tourism planning?

15.

What is product strategy? Why is it essential to focus product strategy in tourist destination?

16.

How the theory of tourism product life cycle has the potential to be put into practice while planning for tourist destinations.

Section "C"

Comprehensive Answer Questions:

[2 × 10 = 20]
17.

"Effective planning, research, customer understanding is fundamental requirement for marketing communication strategies". Explain in the context of destination promotion.

18.

"Naturally Nepal, Once is not enough!" In light of this statement explain the importance of destination development and management.