Electronic Tourism Board Question Paper 2021

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TRIBHUVAN UNIVERSITY
FACULTY OF MANAGEMENT
Office of the Dean
August 2021
Full Marks:60 Pass Marks:30 Time:3 Hrs.
TTM 345:
Electronic Tourism

Candidates are required to give their answers in their own words as for as practicable.
The figures in the margin indicate full marks

Long Answer Questions
Section "A"

Brief Answer Questions:

[10 × 1 =10]
1.

What is SSL certificate? Why it is essential for e Commerce?

2.

If I wish to promote my package in Viator.com, which internet technology will I have to use?

3.

What is C2C business model in tourism?

4.

What freemium service is used to measure your website traffic?

5.

What is PMS (Property Management System)?

6.

Define value chain analysis.

7.

What do you mean by Social Media promotion?

8.

Define the term Encryption.

9.

Write two present trends in e Tourism.

10.

What is Value?

Section "B"

Short Answer Questions:

[6 × 5 = 30]
11.

Describe the security issues in e Tourism. How can you reduce these issues?

12.

What are the challenges and limitations of e Tourism?

13.

Explain the difference between e Commerce and m Commerce.

14.

What is on the page Search Engine Optimization? What activities do you do perform during on the page Search Engine Optimization?

15.

What are the steps to implement e-Tourism promotional strategy?

16.

Explain the Risk factors in e Tourism. How can it be minimized?

Section "C"

Comprehensive Answer Questions:

[2 × 10 = 20]
17.

Discuss the characteristics of SEO friendly website.

18.

Why it the main objective of promoting your website? Write in details different ways of promoting your travel business website.