Tourism Marketing Board Question Paper 2021

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TRIBHUVAN UNIVERSITY
FACULTY OF MANAGEMENT
Office of the Dean
August 2021
Full Marks:60 Pass Marks:30 Time:3 Hrs.
TTM 341:
Tourism Marketing

Candidates are required to give their answers in their own words as for as practicable.
The figures in the margin indicate full marks

Long Answer Questions
Section "A"

Brief Answer Questions:

[10 × 1 = 10]
1.

Define marketing.

2.

Why do people travel?

3.

Who are consumers?

4.

Define tour operators.

5.

Enlist any two differences between goods and services.

6.

What is marketing mix?

7.

Write down any two types of services.

8.

Define congress tourism.

9.

What does MICE stands for?

10.

Mention the process of tourism marketing.

Section "B"

Short Answer Questions:

[6 × 5 = 30]
11.

Explain are the components to promote fair and festival in tourism industry.

12.

State and explain the types of tourism product.

13.

Differentiate between selling and marketing with an example.

14.

There is an important role of media, press and public relation in tourism promotion. How? Explain.

15.

State and explain the tourist demand forecasting techniques in detail.

16.

Illustrate and explain the process of tourism marketing in detail.

Section "C"

Comprehensive Answer Questions:

[2 × 10 = 20]
17.

What is market research? Discuss in detail about the process of market research.

18.

Discuss the concept of marketing in detail.