Brief Answer Questions:
[10 × 1 = 10]State Modern Marketing concept.
List any five different Tourism Products.
Write any two special characteristics of Japanese Tourists.
What are the components of Promotion?
Write two differences between Selling and Marketing.
What is the role of physical evidence in Service Marketing?
What is Monopoly Pricing in Tourism marketing?
List the behavioral variables of Market Segmentation.
Name the types of distribution coverage in Tourism marketing.
Give the full form of TTM.
Short Answer Questions:
[6 × 5 = 30]What is Tourism marketing? Describe its importance.
Explain in brief service-profit chain.
What is incentive travel? Briefly explain the marketing of fairs and festivals.
Who are the channel members in Tourism Marketing? Explain.
What is Market segmentation? Explain the essentials for market segmentation.
Explain the role of public and private sector in Tourism Marketing.
Comprehensive Answer Questions:
[2 × 10 = 20]Discuss the different approaches of Marketing.
Suggest the promotion techniques to succeed Mission 2020 of Nepal Government.