Brief Answer Questions:
[10 × 1 =10]What is marketing?
Differentiate between goods and services.
Write any two special characteristics of French Tourists.
State the types of services.
Write down the types of tourism product.
What is the role of physical evidence in service marketing?
Define tour operators.
Differentiate between congress and conventions.
What do you understand by marketing survey and research?
Give the meaning of incentive travel.
Short Answer Questions:
[6 × 5 = 30]Describe the process of tourism marketing.
How do tourism and hospitality organization segment their markets? Explain.
Describe the components to promote fairs and festivals in tourism industry.
Discuss the objective of promotion.
Define tourism demand forecasting and why is it important to the tourism industry.
Explain the major promotional tools used in tourism marketing.
Comprehensive Answer Questions:
[2 × 10 = 20]Discuss traditional 4P's and extended Ps of services.
Suppose you are an adventure tour operator in Nepal, how would you develop a marketing plan for your adventure package? Discuss.